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Health Campaign Effectiveness Coalition Test and Learn Series, Session 2 - Community Factors Shaping Campaign Effectiveness
The Design Institute for Health at the University of Texas applied systems thinking to examine polio and Schistosomiasis campaigns in Ghana and Liberia, respectively, to uncover three critical macro-level factors that hinge on campaign effectiveness. Gaining a deeper understanding into trust, logistics, and campaign worker’s mental and financial conditions can make a difference in how campaigns are funded and designed to produce better outcomes and prevent exploitation.

Join the Test & Learn session on Tuesday, 27 April 2021 at 9AM EST for a thought-provoking conversation on how factors at that community level can impact and shape health campaign effectiveness.

The conversation will be moderated by Sherine Guirguis, Director and lead strategist at Common Thread. Sherine is a member of the Health Campaign Effectiveness Coalition Scientific and Technical Advisory Committee, and looks for the people behind the data. She has been creating powerful narratives with data for 20 years, from leading large-scale behavior change strategies to responding to the Indian Ocean Tsunami, ridding the world of polio, and responding to West Africa’s Ebola outbreak.

Panelists:
• Gwen Gage
• Taylor Cook
• Arotin Hartounian
• Caroline Kusi
The event will be held in English, French, and Spanish.

Apr 27, 2021 09:00 AM in Eastern Time (US and Canada)

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